When conducting keyword research with Waddell's approach, it is important to use tools such as Google Trends, AnswerThePublic, and Soovle to identify trending topics in the locality; focus on user intent when choosing keywords; create content around comprehensive topics (e.g., "how-to" articles); and include target keywords in titles, headings, subheadings, URLs, meta descriptions, image file names/alt tags/captions etc.