Competitor analysis is an essential part of keyword research mesa. It helps to identify the keywords that your competitors are using, so you can determine what's working for them and how you can improve upon it. You'll want to compare the performance of their ads, content, and other marketing tactics against yours. (This way,) you can gain a better understanding of the market and find opportunities to increase your own visibility.
By analyzing your competition's strategies, you'll be able to take advantage of any weaknesses they have and capitalize on their strengths. For example, if they're focusing on a certain keyword, but not getting much traction with it, then you may be able to swoop in and snag some of those customers! Additionally, if they're doing something well that you haven't thought about yet, then it could give you some great ideas for things to try out yourself.
Also (it's important) to see which websites are ranking higher than yours for specific terms. This will tell you who is winning in the SERPs (search engine results pages). If someone has taken your spot at the top of Google or Bing – or worse yet – has multiple listings above yours – then it's time for some serious improvements! Plus, by seeing where your competitors are appearing and where they aren't appearing at all gives insight into which phrases may be worth targeting in order to boost your rankings further up the ladder.
Lastly, competitor analysis helps uncover new opportunities. By looking at what others are doing differently than you – such as targeting different countries or using different advertising techniques – this could inspire fresh ideas that you might not have come up with otherwise! And who knows? Maybe one of these will end up being a huge success! So don't forget: when developing an effective keyword research strategy; competitor analysis is key!