To optimize your site's content for local SEO, start by making sure all your on-page elements like titles, meta descriptions, headings, and images have been optimized with relevant keywords and phrases related to your business and location (Cave Creek). You should also include geographic terms like “Cave Creek” throughout your content and create blog posts targeting local topics or news stories related to the area. Finally, make sure you have claimed any online directories (like Google My Business) so that potential customers can find accurate information about your business quickly.